- “Interrogation” is now on air, as episode 3 of the cinematic series “Learn to Love Again”, dedicated to Junior and starring global icon Pedro Alonso - who also debuts on Netflix on May 15 with the new TV series Berlin 2.
- Pedro Alonso sits before a lie detector, appearing unshaken—until the key to an Alfa Romeo Junior is placed on the table. The verdict is final: the heart never lies.
- Sporty at its core and compact in size, Junior is the gateway to the Alfa Romeo world for those seeking a car that delivers true driving emotion.
Episode 3 of the cinematic series “Learn to Love Again” is now on air. The campaign, dedicated to Junior, stars Pedro Alonso—actor, writer and painter—who has captivated millions of viewers worldwide through his portrayal of magnetic characters in internationally acclaimed TV series. These clips restore the heart to its central role as the authentic ‘engine’ of choice and passion, transforming communication into storytelling and the automobile into an emotional experience.
In the “Interrogation” episode, the Spanish actor is subjected to a lie detector test. At first, he appears impassive: his heartbeat remains steady and he is emotionless, regardless of stimulus. Until the key to an Alfa Romeo Junior appears on the table. The device then records an unmistakable response, triggered by an authentic emotion that cannot be concealed. The verdict is definitive: the heart never lies. Alongside the Spanish star, the return of the mysterious woman from the previous episodes, who this time reveals her true identity as an undercover agent who has been tracking him for years. Her unexpected entrance breaks down every last defense, bringing the story to a close with a coherent, tension-packed twist.
The series opened with “Salesman”, where Alonso’s character breaks free from rational patterns to surrender to emotional intuition, shaping the “Learn to Love Again” concept. This time, Junior makes its entrance as the catalyst for an experience that goes beyond the product itself—a symbol of sportiness that can speak directly to the heart.
In episode 2, “Cuore Matto”, the emotional dimension is amplified through cinematic language: in an elegant venue, set to the notes of the song of the same name, the actor is swept away by music and an encounter with a mysterious female figure, culminating in a final revelation where Junior emerges as the true protagonist of a crescendo blending images, rhythm, and emotion.
Episode 3 now completes the gripping trilogy dedicated to Junior, the compact sporty model that has reinterpreted the brand’s spirit and has won the hearts of a new generation of Alfisti fans.
CREDITS
Agency: Migrante Content
Executive Creative Director / Founder: Leonardo Ricagni
Global Managing Director: Sol Ricagni
Creative Director: Valerio Le Moli
Agency Producer: Melissa Saraceno
Production House: Akita Film
Executive Producer: Davide Rizzi
Director: Sebastian Grousset
Director of Photography: Roman Martinez De Bujo
Producer: Stefania Cervellin
Producer: Carlotta Magnani
Editor: Franco Ricagni
Color grading: Claudio Beltrami
Video Postproduction: You Are
Audio Postproduction: Top Digital
Music: Flavio Ibba-Paolo Fedreghini
Publisher: Warner Chappell Music Italiana Srl
Mastering: Red Rose Productions
