JOHANNESBURG, South Africa – In the start of September Salvador Caetano South Africa is proud to announce the arrival of the all-new JMC Grand Avenue, a flagship double-cab bakkie engineered to shatter expectations and elevate the lifestyle, leisure, and family travel experience. Built entirely from the ground up, the Grand Avenue doesn’t just enter the segment, it towers over the competition, offering an unprecedented blend of robust capability, premium comfort, and forward-thinking technology.

Whether navigating the daily school run in supreme comfort, towing a heavy boat for a weekend getaway, or conquering rugged off-road trails, the Grand Avenue is the ultimate companion for the modern South African family.

Unmatched Road Presence and Purposeful Design Larger in every dimension, the Grand Avenue boasts a commanding footprint at 5.45 metres in length, 1.94 metres in width, and up to 1.9 metres in height. This substantial proportion delivers not only an imposing, muscular aesthetic but translates directly into a cavernous, versatile cabin and cargo bed.

The bold front grille embodies strength and confidence, flanked by a crystal-clear lighting system that enhances both safety and visibility. Practicality is engineered into every curve, featuring wide-opening rear doors (75 degrees) for effortless family access, a standard Tailgate Assist system, and a highly durable bed wear-resistance coating. For tricky parking situations, integrated rear parking sensors and a dynamic rear-view camera ensure total manoeuvrability.

A Cabin Designed for Life Inside, the Grand Avenue rivals premium SUVs, swapping utility for outright leisure. Families are greeted by a sophisticated black interior with standard leather seating and elegant wood-touch finishes across the centre console and soft-touch door panels.

At the heart of the dashboard is a massive 12.3” tiltable infotainment touchscreen (adjustable up to 12° left or right) featuring wireless Apple CarPlay and Android Auto to keep all connected. Advanced NVH (Noise, Vibration, and Harshness) technology, combined with a thick acoustic windscreen, ensures the cabin remains a quiet sanctuary on long road trips. With flexible rear seatbacks that fold down for extra storage, the Grand Avenue adapts effortlessly to your family’s changing needs.

Uncompromising Performance and Capability Underneath the sculpted hood lies a powertrain engineered to outperform. The potent engine delivers a massive 155 kW of maximum power and a class-leading peak torque of 500 Nm, allowing it to accelerate from 0–100 km/h with confidence, even under full load. Paired with a highly reliable 8-speed ZF Automatic Transmission, the ride remains buttery smooth on the tarmac.

When the tar ends, the Grand Avenue truly shines. 4x4 models are equipped with an advanced part-time four-wheel-drive system developed by BorgWarner, complemented by a staggering 800mm wading depth. Built on a revolutionary new platform, it features a double wishbone front suspension and an exceptionally thick longitudinal beam section that delivers class-leading torsional stiffness. This formidable strength grants the Grand Avenue a massive 3.5-tonne towing rating, easily out-muscling the competition.

Unrivalled Safety and Future-Proof Engineering Safety is paramount when transporting loved ones. The Grand Avenue features 4-wheel disc brakes and a comprehensive suite of active safety systems, including ABS, Electronic Brakeforce Distribution (EBD), and an Electronic Stability Program (ESP).

Despite its immense power and size, efficiency is not compromised, offering an impressive fuel consumption of just 7.2 L/100km and CO2 emissions of 196 g/km.

Pricing and Availability the JMC Grand Avenue offers value in the lifestyle bakkie segment, backed by a comprehensive 5-Year/100,000km Service Plan and a 5-Year/200,000km Warranty.

  • JMC Grand Avenue Double Cab, Diesel 4x2 GL (8-speed AT): R529,900
  • JMC Grand Avenue Double Cab, Diesel 4x4 GL (8-speed AT): R579,900

Experience the new benchmark in leisure, family, and capability. The JMC Grand Avenue is now available through the JMC dealership network.