Long before “Auto + Travel” became an industry buzzword, SUV brand Jetour had already been incorporating travel scenarios into its product definition, technology R&D, and user operations, putting it at the forefront of this industry trend.
Since its global launch in 2018, Jetour has consistently incorporated ‘Travel+’ into its brand strategy, empowering more users to explore the great outdoors. This strategy is built on the belief that a vehicle should be more than simply a means of getting from one place to another, bringing together mobility, travel and lifestyle to create experiences that inspire exploration, adventure and meaningful connections.
Today, the brand has grown from the pioneer of the box-style SUV category in China into a leading global travel lifestyle brand. The upcoming 2026 Jetour Global Technology Experience Day, taking place in Wuhu, China from October 20 to 23 is a concentrated showcase of this strategic achievement.
Themed "Future Travel Starts Now," the event will see guests from around the world embark on a journey spanning cities, mountains, and wetlands, experiencing firsthand how Jetour brings its “Travel+” vision to life.
Coinciding with Global Innovation Day, this experience will include thrilling rides through Moganshan’s bamboo forests and crested ibis conservation efforts at Xiazhu Lake.
Defining Products Through Travel Scenarios: Eight Years of Global Acceleration
In the face of growing homogenisation in the SUV market, Jetour has built a distinct identity centered around “Travel+,” making its mark with its signature box-style models. The design seamlessly integrates off-road capabilities, practical space, and long-distance comfort, creating a vehicle equally suited to urban commutes and longer journeys.
This deep understanding of travel needs has propelled Jetour’s growth. As of September 2026, the brand’s cumulative global sales have reached 2.56 million units. With products available in over 100 countries and regions, Jetour now ranks No.1 in box-style SUV sales in 13 countries.
Locally, Jetour has established itself among the country’s top 10 best-selling automotive brands within only two years of operating in South Africa.
Jetour has also established a clear product structure with its T-Series and G-Series, which will be launched in South Africa in 2027, while continuously expanding its global product portfolio to meet diverse market needs.
Guided by its “In Somewhere, For Somewhere, Be Somewhere” philosophy which compliments its broader “Travel+” strategy, Jetour continues to strengthen its presence in key regions and accelerate its expansion into high-standard markets such as Europe, Australia and New Zealand.
Travel as Exploration, Philanthropy, and Culture: Building a Differentiated Brand Moat
While products remain the foundation of the brand, Jetour’s travel ecosystem and cultural values form the deeper pillars of its identity, combining exploration, philanthropy, and culture centered around “Travel+”.
Travel as Exploration: Powered by core technologies including XWD Fully Automatic Intelligent 4WD, GAIA All-Terrain Intelligent Architecture, and C-DM Super Hybrid, Jetour empowers users to “Reach Further.”
Travel as Philanthropy: From discovering beauty to protecting it, Jetour is constantly expanding the meaning of “Travel+”, partnering in Africa with Discovery and the Cheetah Conservation Fund (CCF) and in Malaysia, establishing philanthropic partnerships with TCS and PULIHARA. In Pakistan, Jetour has also launched the Markhor Conservation Programme, focusing on the protection of rare local wildlife and natural habitats, and other conservation efforts.
Travel as Culture: Through events such as the “Travel+” Carnival, Global Fan Festivals, Football Club, International Marathon, and FIBA (International Basketball Federation), Jetour integrates product experiences with regional culture, sporting events, natural and cultural landscapes, and more, fostering emotional connections. In South Africa, dedicated customer experiences and events have become an integral part of Jetour’s approach, with music festivals, rugby experiences, 4X4 days and more helping to build the Jetour community locally.
Democratizing Technology to Bring Off-Road Culture to the World
Making the off-road experience accessible to more customers and their families is the original vision behind Jetour’s “Travel+.” Drawing on the Group’s technical expertise, Jetour is making advanced 4WD, hybrid and intelligent technologies available to more drivers across its vehicle range, enabling users to enjoy the best of both urban and off-road travel.
Eight years since its global debut and two years after launching in South Africa, Jetour has evolved beyond simply offering vehicles, bringing its Travel+ philosophy to life through a lifestyle that encourages customers to explore, connect and share meaningful experiences.
From a vehicle to a lifestyle, Jetour stands at a new starting point, ready to accelerate the expansion of its global product lineup and ecosystem, bringing more distinctive travel experiences to the world and embarking on a beautiful journey with customers around the world.
For more information, go to www.jetour.co.za.
