- Leapmotor launches bold national EV campaign to accelerate SA expansion
- C10 REEV delivers extended range with everyday practicality
- Structured finance solutions designed to boost EV adoption
Johannesburg, South Africa – 19 February 2026– “Great steps for mankind aren’t always that comfortable – until now.” So says the new ad campaign for the Leapmotor C10 REEV hybrid EV, available nationwide via the Leapmotor dealer network.
With that line, Leapmotor South Africa launched its national ‘More Money to Move’ campaign; a bold brand statement aimed at accelerating its footprint locally while positioning the C10 REEV as an aspirational, yet financially structured entry into electric mobility that holds its value.
At the centre of the campaign is the 30-second Man on the Moon advert, inspired by Neil Armstrong’s historic words during mankind’s inaugural moon landing in 1969. The ad’s creative reframes the idea of a ‘giant leap’ for a modern driving era defined by electric performance, comfort and extended range capability.
Janus Janse van Rensburg, Head of Marketing and Sales for Leapmotor at Stellantis South Africa, says the campaign deliberately shifts the tone of the EV conversation.
“EV customers want reassurance around the vehicle’s range, technology and retained value, so the creative reframes what taking a leap into electric mobility looks like,” he says. “We’re positioning electric motoring as aspirational and performance-led, while ensuring that it remains financially structured and attainable for customers who expect long-term value. The ‘More Money to Move’ campaign reflects that balance. Additionally, financial structure plays a decisive role in EV adoption for customers, so by offering EMI and GFV financing options, we’re giving customers clarity at the start of their agreement, and flexibility at the end. That’s how we are building momentum in South Africa with confidence.”
The advert is live on Leapmotor South Africa’s official YouTube channel and forms part of a high-impact national visibility drive, which also includes the southern hemisphere’s largest digital billboard (not visible from space, but it’s close), in partnership with Redlined.
A value-driven mobility solution
The campaign positions the Leapmotor C10 REEV as a future-ready solution for motorists who want lower-emission mobility without compromising on performance or everyday usability.
The C10 REEV delivers on those fundamentals while advancing the shift toward electric mobility.
With heated seats, a panoramic sunroof and a combined range of up to 970 km, the C10 REEV introduces range-extender electric vehicle capability to the South African market.
The configuration supports electric-only driving for daily commuting, with generator assistance extending the range when required, bridging the gap between full battery electric vehicles and conventional hybrids.
Finance structured for confidence
A central pillar of the ‘More Money to Move’ campaign is financial clarity for new vehicle customers, delivered through structured equated monthly instalments (EMI) and guaranteed future value (GFV) finance solutions.
The GFV structure supports confidence in the vehicle’s resale value while providing flexibility at contract maturity, whether customers choose to retain, trade or transition.
EMI are predictable monthly repayments over an agreed term, supporting disciplined budgeting, while the GFV offers a predetermined value at contract maturity, with defined end-of-term options, subject to terms and conditions.
Take Your Leap? Limited-time opportunity
As part of the campaign, new-car customers can upgrade from the C10 REEV Style, priced at R759,900, to the Design derivative, priced from R799,900. until 31 March 2026, supported by:
- A 6-month payment holiday
- A R5 000 charge card credit
- 12 months’ free insurance
- An extended seven-year service plan
About the C10 REEV Style:
The vehicle features 18-inch alloy wheels and a refined interior with synthetic TechnoLeather seats, offering 6-way electric adjustment for the driver and 4-way adjustment for the passenger. Technology highlights include a 14.6-inch HD central display, a 10.25-inch instrument cluster, and a 12-speaker audio system. Comfort and convenience are enhanced with dual-zone climate control, a 360-degree camera, and wireless charging, while safety is supported by Level 2 ADAS with 12 sensors and 16 advanced driver assistance functions.
About the C10 REEV Design:
The C10 REEV Design This model is equipped with larger 20-inch alloy wheels and features a premium interior finished in silicone leather upholstery with multi-colour ambient lighting. Comfort is enhanced by heated and ventilated front seats, along with a heated steering wheel. Added convenience comes from a power-operated tailgate and rear privacy glass, while a rear through-light bar with animated lighting provides a distinctive, modern touch.
Take a Leap. Book a test drive. Visit: leapmotor.net/za or visit your nearest Leapmotor dealership.
Ends.
