JOHANNESBURG, SOUTH AFRICA - August 2026 - BAIC South Africa has confirmed that ARCFOX, the premium new energy vehicle brand of the BAIC Group, will make its first public appearance in South Africa at the Festival of Motoring 2026, taking place from 28 - 30 August at the Kyalami Grand Prix Circuit. The showcase marks the first step in ARCFOX's journey into the South African market, ahead of its anticipated local launch later this year.

The Festival of Motoring provides South African consumers, media and automotive enthusiasts with an exclusive opportunity to experience the ARCFOX brand for the very first time, introducing a new standard of premium electric mobility that combines intelligent technology, progressive design and world-class engineering.

A New Chapter in Premium Electric Mobility

As BAIC Group's flagship intelligent electric vehicle brand, ARCFOX has been developed for a new generation of drivers who value innovation, premium craftsmanship and connected mobility. Designed around the principles of intelligent technology and human-centred design, ARCFOX represents the next evolution of the automotive experience, where sustainability, luxury and performance work seamlessly together.

The brand's commitment to innovation extends beyond electrification. Through advanced software-driven vehicle architecture, connected digital cockpits and intelligent driving technologies, ARCFOX has established itself as one of the BAIC Group's most technologically advanced brands. Select global models have also been developed in collaboration with leading technology companies, including Huawei, further reinforcing ARCFOX's position as a pioneer in intelligent mobility.

A Brand with Global Momentum

ARCFOX arrives in South Africa following significant international growth. The brand has rapidly expanded beyond its home market and is now represented across Latin America, the Middle East, Central Asia, Southeast Asia, Africa and Europe as part of an ambitious global expansion strategy. Recent launches in markets including Egypt, Malaysia, Spain and Portugal reflect the growing international demand for the brand's premium electric vehicles.

This global momentum has been supported by strong sales growth and increasing industry recognition for ARCFOX's design, innovation and intelligent driving technologies, positioning the brand as an exciting new entrant within South Africa's emerging premium electric vehicle segment.

The Future of Driving Begins Here

One of the highlights of ARCFOX's Festival of Motoring presence will be a first look at the ARCFOX T1, a compact electric SUV designed for modern urban lifestyles.

The T1 combines striking contemporary styling with advanced electric performance and a technology-rich cabin, featuring a wraparound digital cockpit with an 8.8-inch digital instrument cluster and a 15.6-inch floating touchscreen display. Designed to deliver an intuitive and connected driving experience, the T1 reflects ARCFOX's philosophy of making advanced technology both accessible and enjoyable. South African model specifications will be confirmed closer to the local launch.

Alongside the T1, visitors will gain insight into ARCFOX's broader vision for intelligent electric mobility and the innovations shaping the brand's future product portfolio.

What Visitors Can Expect at Festival of Motoring

Visitors to the ARCFOX stand can expect an immersive introduction to a brand that is redefining premium mobility.

The exhibition will showcase ARCFOX's distinctive design language, advanced technology and future-focused approach to vehicle development, allowing guests to explore the innovation behind the brand while engaging with product specialists who will provide insight into its intelligent features, electric vehicle technology and global vision.

Festival of Motoring 2026 represents more than a vehicle display - it is the official introduction of a brand that aims to shape the next generation of premium mobility in South Africa.

Part of the BAIC Vision

ARCFOX forms part of the wider BAIC Group, one of the world's largest automotive manufacturers with a heritage spanning more than six decades. While BAIC South Africa continues to strengthen its presence through locally assembled vehicles and a growing dealer network, ARCFOX represents the group's premium electric flagship, bringing together intelligent technology, sustainable mobility and luxury design within a single brand.

Together, BAIC and ARCFOX demonstrate the breadth of the group's automotive capabilities, from practical, value-driven mobility solutions to premium electric vehicles designed for the future.

Looking Ahead

The arrival of ARCFOX signals the beginning of an exciting new chapter for South Africa's premium automotive landscape.

As the brand prepares for its official local launch, ARCFOX remains focused on introducing vehicles that embrace intelligent technology, contemporary design and sustainable mobility while delivering a premium ownership experience for South African customers.

Commenting on the launch, Ameena Sheik Hassan, Brand & PR Manager at BAIC South Africa, said:

"ARCFOX represents a new chapter for BAIC in South Africa. It brings a premium, technology-led electric vehicle to a market that is ready for it, and the Festival of Motoring gives local audiences their first real look at what the brand stands for before we go on sale. We're building this launch on strong global momentum, and we're excited to bring that energy to South Africa."

Festival of Motoring 2026 marks the first opportunity for South Africans to experience ARCFOX firsthand and discover a brand that is setting new benchmarks in intelligent, premium electric mobility.

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