Honda Motor Southern Africa (Pty) Ltd. is proud to announce the launch of Honda Marine's next chapter in Africa, introducing the advanced Honda BF60 and Honda BF100 four-stroke outboard engines. Combining proven Honda engineering, exceptional fuel efficiency and industry-leading reliability, these new models deliver strong long-term ownership value for recreational boaters, commercial operators and fishing communities across Africa. Designed to help reduce fuel consumption, maintenance requirements and overall running costs, the BF60 and BF100 offer a practical solution for customers focused on total cost of ownership.

Following a period of strategic realignment and market evaluation, Honda identified the right opportunity to establish a long-term marine growth strategy tailored to the evolving needs of African customers.

The launch reflects Honda's long-term commitment to building a sustainable marine business in Africa, supported by a strong dealer network, technical expertise and dedicated customer support.

Today, demand for reliable, fuel-efficient and technologically advanced marine solutions continues to grow across Africa's recreational, commercial, fishing and tourism sectors. Honda Marine is well positioned to meet this demand through a combination of innovative products, professional aftersales support and a customer-first approach that has earned the brand global recognition.

A key advantage of Honda Marine's expansion is the support of a well-established marine dealer network throughout South Africa, providing customers with convenient access to sales, service and technical expertise. This network forms the foundation for Honda Marine's broader African growth plans and ensures customers can purchase and operate Honda outboards with confidence.

Leading this new product lineup are the Honda BF60 (with an additional BFP60 variant with increased power-thrust) and Honda BF100, two high-performance four-stroke outboards designed to deliver exceptional efficiency, performance and durability across a wide range of marine applications.

Advanced Honda Marine Technology

The BF60 and BF100 incorporate Honda's proven marine technologies, delivering an outstanding balance of performance, fuel efficiency and reliability.

VTEC™ (Variable Valve Timing and Lift Electronic Control)*

  • Optimises valve timing and lift throughout the rev range.
  • Delivers strong low-end torque for improved acceleration and enhanced high-rpm performance when additional power is required.
  • Provides smooth and responsive performance across a wide operating range.

BLAST™ (Boosted Low Speed Torque)

  • Improves low-speed acceleration and holeshot performance.
  • Delivers additional torque during rapid throttle application.
  • Helps boats get onto the plane quicker, especially when carrying passengers, equipment or towing loads.

ECOmo Lean Burn Control

  • Automatically adjusts the air-fuel mixture during cruising conditions.
  • Maximises fuel efficiency without compromising performance.
  • Reduces fuel consumption, lowers operating costs and extends time on the water between refuelling stops.

Together, these technologies help deliver exceptional fuel economy, reduced emissions and the dependable performance for which Honda Marine is renowned worldwide. The result is a lower total cost of ownership through reduced fuel consumption, fewer operating expenses and the long-term durability that Honda products are known for. For commercial operators, tourism businesses, fishing fleets and recreational boaters alike, this means more time on the water, less time in the workshop and greater value throughout the life of the engine.

*VTEC™ technology is available on the BF100 model. Refer to Specification table.

A critical component of Honda Marine's growth strategy is investment in people. Honda Motor Southern Africa (Pty) Ltd. is committed to developing highly skilled marine technicians through ongoing training and certification programmes, ensuring customers receive professional support wherever they operate. This investment is further supported by a dedicated aftersales operation and reliable access to genuine Honda parts and spares, helping to maximise uptime, reduce maintenance costs and protect long-term ownership value throughout the life of the product.

Beyond performance and reliability, Honda Marine has been engineered with ownership costs in mind. The BF60 and BF100 are designed to deliver excellent fuel economy, dependable durability and reduced maintenance requirements, helping customers lower operating costs over time. Whether used in commercial, recreational or fishing applications, Honda Marine products are built to provide outstanding value throughout the ownership journey.

The BF60 and BF100 represent the first step in Honda Marine's future growth plans for Africa. Looking ahead, Honda's vision for the marine business includes expanding beyond the 100-horsepower segment during 2027, providing customers with even more choice and capability. The company also intends to broaden its outboard lineup significantly over the coming years, introducing additional models to meet the diverse requirements of recreational users, commercial operators and marine professionals across the continent.

This launch reflects Honda's global philosophy of delivering products that enrich people's lives through innovation, reliability and exceptional quality. With a long-term investment strategy focused on customer support, technical expertise, dealer development and product expansion, Honda Marine is building a strong foundation for sustainable growth across Africa.

For more information about Honda Marine and the new BF60 and BF100 outboards, visit Honda Marine South Africa.

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