- An exclusive event at the Stellantis site in Turin, where employees were able to admire the New Tonale and experience sporting and fun moments with tennis player Jasmine Paolini, Alfa Romeo Brand Ambassador.
- The New Tonale renews the brand's sporty DNA with a more iconic design, refined interiors and advanced technologies, offering Diesel, Hybrid and Plug-in Hybrid Q4 engines.
- The initiative strengthened the bond between Alfa Romeo and its ‘family’ of enthusiasts and collaborators, combining Italian excellence, passion and team spirit.
Yesterday, Alfa Romeo's aim was for Stellantis employees to play a leading role in an exclusive event dedicated to the New Tonale, an evolution of the brand's first C-SUV that renews its sporty character and the unmistakable charm of Italian design. The event was also attended by Jasmine Paolini, one of the brightest stars of international tennis and Alfa Romeo Brand Ambassador from this year onwards.
Unveiled to the international press in Pisa a few days ago and now enjoying critical and public success, the New Tonale went on display at the Turin site, giving Mirafiori employees the opportunity to be the first in Italy to admire it. Some of them also had the chance to exchange a few shots with the tennis champion on the mini tennis courts set up inside the venue, a sporty, fun time that made the event even more memorable.
Born in 1996, Jasmine Paolini has distinguished herself for her talent, tenacity and competitive spirit, and has become a benchmark for Italian sport. In 2024, she had a remarkable season, winning her first WTA 1000 title in Dubai and reaching the finals at Roland-Garros and Wimbledon. She also won the gold medal in doubles at the Paris Olympics alongside Sara Errani and she led Italy to victory in the Billie Jean King Cup, 2025 confirmed and reinforced her status. In May, she wrote a historic chapter for Italian tennis, becoming the first Italian in 40 years to win the Italian Open, and the following day, she accomplished a memorable feat by also triumphing in the women's doubles, again alongside Sara Errani.
With an ever-growing prize haul and a disarming smile, the young Tuscan tennis player embodies Alfa Romeo's values – elegance, performance and innovation – and epitomizes Italian excellence in terms of tenacity, ability, and the right amount of joy. After all, choosing a model made by the Biscione brand not only means driving a car, it means experiencing an authentic emotion every day: of a sporty heart that beats faster than all the others.
This is exactly what happens with the New Tonale and its further refinement of its dynamic qualities; it offers an authentically Alfa Romeo driving experience thanks to its perfect weight balance, the most direct steering in the segment, dedicated Brembo brakes and DSV electronic suspension. The even more iconic exterior design features sculpted proportions, a widened wheel track and a new concave badge with a revamped trilobe, elements that enhance its personality on the road.
Further customization options are added with three new body colors – Rosso Brera, Verde Monza, Giallo Ocra – contrasting black roof option and two new interior trims in red leather or two-tone black and white Alcantara.
The new range line-up consists of the Tonale, Business, Sprint, Ti and Veloce versions, all the way to the Sport Speciale, and offers a comprehensive range of engines for all requirements: Diesel, Hybrid and Plug-in Hybrid Q4.
The exciting launch event in Turin once again confirmed the pride and strong sense of belonging to the "Alfa Romeo family," where every milestone is the result of the passion and commitment shared by those who work every day to make the future of the brand. Since 2021, Alfa Romeo's new headquarters have been located at the site, at the Centro Stile on Via Plava, a redevelopment of the historic Officine 83. An iconic location, where the fullest expression of Italian design is intertwined with an advanced concept of operating spaces in the name of the sharing of ideas and teamwork. In short, the heart of Mirafiori creates that all-Italian energy made up of talent and passion, which Jasmine Paolini brings to the tennis courts and Alfa Romeo takes to the road with its cars and the way they arouse unique emotions wherever they go.
