Johannesburg, 19 March 2026 – Hyundai Automotive South Africa is proud to announce the renewal of its sponsorship of the 2026 SPAR National Grand Prix 10km Road Running Series, following a highly successful inaugural partnership with the SPAR Group in 2025.
The series, spanning five cities Cape Town, Durban, Gqeberha, Pretoria and Johannesburg brings together thousands of runners and sports enthusiasts to celebrate fitness, community and healthy living. The partnership reflects a natural synergy between two brands committed to delivering quality food and world-class vehicles respectively, while promoting health, wellness and active lifestyles.
“Hyundai is driven by performance, precision and people,” said Stanley Anderson, CEO of Hyundai Automotive South Africa. “We are excited to continue our partnership with the SPAR National Grand Prix Series. Once again, one lucky attendee at each race stands a chance to drive away in the all-new Hyundai EXTER and this is our way of celebrating South Africans’ energy, on and off the track.”
SPAR National PR, Communications & Sponsorship Manager, Mpudi Maubane added: “As a brand that believes in community development and empowerment, we commend Hyundai for raising the bar and reaffirming its commitment to innovation and customer centricity by investing in sport.”
“This milestone reflects the kind of forward-thinking leadership that drives industries ahead and creates meaningful impact for communities. We are proud to align with partners who share our passion for excellence, reliability and delivering real value to the people we serve.”
The 2025 Series proved a major success for Hyundai, generating nearly 100% positive brand sentiment, reaching over 10 million people and huge media exposure across print, broadcast and digital platforms.
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