Ford Motor Company of SA

Mustang Mach-E Audio Design - 15 Jul 20

Mustang Mach-E’s Award-Winning Audio Design Brings Home Comfort, Style and Premium Sound in to the Cabin

  • Electric vehicles are inherently quieter thanks to a lack of noise from a traditional internal combustion engine
  • A good sound system also makes the most use of the spoken voice
  • The Mach-E features over-the-air updates to remain at the cutting-edge of technology

PRETORIA, SOUTH AFRICA, 15 July 2020 – A growing desire for a premium audio experience in vehicles and the emerging trend for creating a more domestic feeling environment in electrified vehicles has been integral to the award-winning design of all-new, all-electric Mustang Mach-E’s B&O sound system.

Ford’s human-centric design philosophy and the fact drivers spend an average of four years of their life behind the wheel also contribute to the unique design, which sees one third of its dashboard dominated by the audio. It’s the first Ford vehicle to give its audio system such prominence.

“Human-centric design is about focusing on all the senses. Sound is an integral part of peoples’ lives and has become an integral part of our design too, whether it’s for practical business communication or the goosebumps stimulated by musical experiences.” says     Amko Leenarts, design director, Ford of Europe.

The specially developed Heathered Grey textile that conceals the dashboard-mounted tweeters replicates the look and feel of the fabric-based speaker covers of B&O’s iconic home speakers, yet is robust enough for use in a vehicle.

This not only gives all occupants of the Mustang Mach-E, including passengers both front and rear, a great audio experience and makes a significant style statement, it also helps to create an element of calmness. For drivers it makes being behind the steering wheel an even more compelling place to be.

Audio system

An Externally Coupled Subwoofer (ECS) also uses the cabin’s unique shape to produce powerful bass performance, despite being around half the weight of a traditional subwoofer and taking up around 80 per cent less space. The weight-saving is just one of the measures Ford has taken to help Mustang Mach-E achieve a targeted WLTP driving range of up to 600 kilometres in rear-wheel drive configuration.

Drawing inspiration from the B&O sound experience in the Mustang, HARMAN acoustic engineers re-examined the acoustic characteristic of the Mustang system to craft a similar aural experience. Electric vehicles are inherently quieter thanks to a lack of noise from a traditional internal combustion engine, however this does reveal new sources of noise that are usually muffled. This was something the engineers overcame while leveraging the opportunities of a quiet EV cabin – preserving rich bass performance and maintaining the clarity and detail true to the artist’s intent.

Spoken voice

The tuning also makes the most of the spoken voice, which helps audio books to be more immersive, gives phone calls extra clarity and, with the growing trend of drive-in cinemas, can even convey the rich range of sounds in movies with high quality. Mach-E’s infotainment system even has integrated apps for podcasts – unlike some rivals – and is able to play them with optimum performance through the audio. 

Additional technology

The Mach-E is geared-up for the future with over-the-air updates that allows the vehicle to stay at the forefront of technology without the owner having to leave home. Nearly all Mach-E computer modules can be updated wirelessly, meaning Ford can deliver performance enhancements and entirely new features that might not exist when customers first take delivery of their vehicles.

The all-electric Mustang Mach-E spearheads a rapidly expanding Ford electrified vehicle range and is one of 18 new electrified vehicles the company is introducing to Europe before the end of 2021.

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DOCS

docx 15 JUL 20 Mach-E sound system Release.docx
pdf mach-e_sound-system_EU_4.pdf